- Home Care Business In A Box
- Starting A Non Medical Home Care Business
- Home Health Care Business
- Home Care Business Start Up
The Elder Care Business Tool Kit is your guide to success
The Elder Care Business Tool Kit is the one resource you don’t want to be without. It contains a comprehensive start-up guide and operations manual, marketing manual, employee handbook, customizable forms and training that will be your step-by-step guide as you establish your business.
These tried-and-tested business practices will help you make sound decisions that will lead to best practices for you, your staff and your clients.
The information and procedures will be the keys to your success as you plan, prepare and take the necessary action to start and operate your business.
Start Up and Operations Manual
This manual will teach you everything you need to know about the starting and operating a home care business. You learn about how to conduct the feasibility study, create a business plan, and how to source for funds for your startup business. Business in a Box (Instant Download) quantity. Category: eBook Tags: Home Care startup, How to start a home care business. Description Description. This manual will teach you everything you need to know about the starting and operating a home care business. You learn about how to conduct the feasibility study, create a business. Liberty’s Business In-a-Box (“B.I.B”) Package is just the service you need and want! Liberty’s BIB package takes the stress out of obtaining and filing all the required State Home Care License Application (s), policies and procedures by completing 99% of the work on your Agency’s behalf.
Your guide to launching your own elder care business. This is a 137-page manual that covers how to plan, promote and manage your business. It reviews human resource issues, IT, day-to-day operations, and client care and management.
- The K&B Business Owner Program is the perfect business opportunity for today’s work-from-home woman. With a minimal start-up cost, K&B makes it simple to work at your own pace, create your own schedule, and capitalize on the promotional products industry that makes over $23.3 billion in sales each year.
- Start-a-Business 101 will help you start any size of business from a one person home-based business to a larger business. And it will work for any type of business including all service businesses, product businesses and Internet businesses.
Marketing Manual
Your resource to branding and marketing your non-medical elder care business. This is a 46-page manual that reviews branding, identity, public relations, client service and other ways essential to marketing your business. Your kit also includes a customizable elder care business PowerPoint sales presentation on a separate CD.
Employee Handbook
Your employee go-to handbook to managing employees day-to-day HR issues. This manual covers confidentiality, HIPAA and privacy policies, employee conduct, job descriptions, dress code, Workers Compensation, time off, sick time, client-related travel, mileage, duties and responsibilities, and other important policies and procedures.
Forms
A compact disk of 37 customizable forms necessary to starting and running your business. Forms include competitive analysis, employment application, job descriptions, new hire paperwork, interview questions, employee time sheet, client services agreement and much more.
Training
Three training presentations are included in this kit. The Alzheimer’s training presentation reviews how to care for a person living with dementia or Alzheimer’s. The Caregiver Training and the Fall Prevention Training presentations provide comprehensive training for caregivers on these important topics.
The Elder Care Business Tool Kit will guide you on your journey to owning a profitable and satisfying independently-owned, non-medical senior care business. Why do it on your own or buy into a costly franchise or membership model business? The Elder Care Business Tool Kit covers it all and is made for self-starter entrepreneurs like you.
We just got a note and a copy of an article from our friend and colleague, Ginny Kenyon about why new home care companies fail. It’s right on target.
Home Care Business In A Box
While you may not be a new start up, check these six things to see if they apply to you.
Want to Start a Home Care Business? 6 Reasons Why You’ll Fail
by Ginny Kenyon
Starting a business is risky, in any industry. But more home care startup businesses experience failure within their first year of business, making the idea of opening a new agency even riskier for entrepreneurs.
Most startup failures share similar mistakes that helped close their doors. From not having enough financial resources from the beginning to not creating a detailed business plan, there are many reasons a startup home care business fails—and just as many ways you can avoid them so that your home care agency succeeds for years to come.
1. Not Enough Financial Resources
Money is usually a reason any type of home care startup fails. Without sufficient financial resources, your home care agency cannot properly staff and equip your organization. Most agencies simply do not realize how much money they need to get started, which is as follows:
- A non-skilled home care agency should have at least $40,000 to $60,000 in reserve to get started
- A skilled agency should have $60,000 to $80,000
- A Medicare home care agency should have $150,000 to $300,000
If you don’t have the appropriate type of financial reserve, you obviously want to seek out and secure financing or wait until you have adequate resources to start your home care business.
2. Lack of Due Diligence
A lot of home care startups fail because of their lack of due diligence. When start a home care business, you should extensively research your demographics, the demand in your area, and an analysis of your competitors. Startups that open in areas that are not in high demand won’t have enough clients to support their business. This, of course, leads to not enough revenue to stay open for business.
If you start a home care business in a highly competitive region, you may find it difficult to beat out the competition without your own unique selling point. So before you ever even think about opening a new agency, think about what makes you different, what makes you better, what makes your services superior to your local competitors.
3. No Business Plan
Every business, regardless of industry, needs a business plan. Business plans are not just for securing financing; they are guides that tell you where your business should be in a year, five years, and even ten years in the future. These guides help you allocate funding, identify training requirements, and help plan for expansion.
Your business plan should also include extensive budgeting. Since most home care startups do not earn profits in the first few years, your business plan should lay out how you will pay your bills, expected income, and other costs during this period.
Starting A Non Medical Home Care Business
4. Lack of Imagination in Services
Your home care startup needs a unique selling point. If your agency only focuses on elderly care, you are alienating a large pool of potential business. It is not just elderly clients seeking out home care agencies. In fact, many teens and young disabled adults need home care as well. For example, some additional service areas to consider include:
- Maternal care and assistance
- Post-surgical care and assistance
- Sick child care
All of these unique services add additional clients to your business and may give you an edge over the competition.
5. Not Giving Yourself Time
If you currently work full-time, starting up a home care agency is next to impossible. You need to have time to focus on your clients, marketing efforts, and administrative duties. It takes full-time focus to start a home care business, which means it should be your first priority.
6. Sales and Marketing Skills Are Lacking
Opening your doors and even starting a website are not enough to make your home care startup succeed. You need to adequately market and advertise your business. To sell your unique services to the public and make yourself stand out among the competition, you need to create a brand and establish yourself as an industry leader—all of which takes extensive marketing. Many home care agencies assume they don’t need a strategic marketing plan, but this aversion to sales and marketing usually leads to their downfall.
Home Health Care Business
To help make your home care startup succeed, consider hiring a home care consultant. An experienced consultant can help you with every aspect of starting your agency—from creating a business plan to establishing your budget to even creating a sales and marketing plan. Kenyon HomeCare Consulting has helped countless home care startups succeed, even in highly competitive markets. Schedule an appointment today to learn more about how to setup and accelerate the growth of your home care agency.
Home Care Business Start Up
Ginny Kenyon is the founder and CEO of Kenyon HomeCare Consulting, a home health consulting firm that gives agencies a market advantage, promotes creative product development, and offers viable ways to achieve and sustain organizational and fiscal success. This article first appeared on the Kenyon HomeCare Consulting blog.